Path less traveled by... The “WRITOFEST 2K19”
Give respect to what you love and you will find the way to get it out to the world.
Today I want to share with you my journey conducting WRITOFEST 2k19.
Establishment of app : We had a very solid idea but an uneven path on how we will implement this idea which was to make a platform for the readers. Our idea was unique as there were no such platforms where through the app users can get a quality quote and Shayari as the market was operating on the users' content.
Came up with daily writing contest idea As it was obvious that we had to face low user engagement in the beginning so we came up with the idea of “Daily Writing Contest” which gives the users a chance of getting featured on the wall of the Scriptink app under the title “Best writing of the day”. Fortunately, it worked, writings started coming. It was at this time we came in touch with various writers whose writings could become a part of the Scriptink Family.
Getting recognized as college group. There was a lot of confusion about whether opening a college group will distract us from our objective but in the end, we formed it intending to build a team that will continuously work for improving the product.
Came up with Writing competition. After being recognized as a college group first we need to conduct an event to establish our existence in the college. The “WRITOFEST 2K19” was our first National level Literary Fest.
Came up with the idea of including Poets Scriptink started walking on the path less traveled by. Including the events featuring famous poets was one of our masterpieces. But the path was not as easy as always. Contacting distinguished poets like Javed Akthar, Chetan Bhagat was full of fun and was like getting goosebumps every second with the excitement that we had talked with these celebrities.
Digital marketing Our digital marketing was damn too good. We somehow managed to get it posted on the INSTA and FB pages of Jai Ojha sir who had followers nationally. It was like WOW moments for us.
Sponsorship Some part of our event was college-sponsored but our budget requirement was much more. So we needed sponsorships. At some places, we got disappointment where they were ready to give support but later it didn't correspond with our college terms.
Conducted the event successfully The 10-day rigorous reach-out campaign resulted in having Jai Ojha sir(Poet), Alok Puranik (Satirist), Parameshwaran PS(Ted Speaker) as our chief guest. And the event went smoothly the better than we expected.
Our team spirit made impossible things possible. To which we will always pat ourselves.